![]() ![]() These tools make up the second and third sections of the toolkit, Templates for Marketing Materials and Photo and Graphics Libraries.As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. L inks throughout the strategy section will take you to the marketing tools included in this toolkit that you can customize for your system and use right away. Strategies for Building Awareness, Image, and SupportĮxamples are presented throughout the text to illuminate principles being discussed and to suggest solutions to specific issues that may affect your system.Fundamental Communications - Branding and Passenger Information. ![]() Some are essential for effective marketing, others are important once the essential items are in place, and others are optional, to be selected based on your needs and resources.Įach strategy has been assigned a priority to help you decide which ones to consider - 1. This final section of the How-To Guide includes a menu of potential marketing strategies. Strategies used to market public transit are as numerous and varied as the target groups that you want to reach. Tools for Marketing & Trip Planning: Website Builder & GTFS Builder | 4/20/22 | Webinar | Presentation.Marketing Workshop #6: Improving the Transit Passenger Experience | 6/28/22 | Webinar | Presentation.Marketing Workshop #5: Transit Market Research - Understanding Our Riders | 5/24/22 | Webinar | Presentation.Marketing Workshop #4: Community Based Marketing | 4/5/22 | Webinar | Presentation. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |